{"id":92,"date":"2014-10-06T12:08:14","date_gmt":"2014-10-06T10:08:14","guid":{"rendered":"https:\/\/www.gruenert-it-web.de\/?p=92"},"modified":"2016-11-29T18:38:50","modified_gmt":"2016-11-29T16:38:50","slug":"socialmediamarketing","status":"publish","type":"post","link":"https:\/\/www.gruenert-it-web.de\/vi\/socialmediamarketing\/","title":{"rendered":"Ch\u00fang ta th\u01b0\u1eddng l\u00e0m theo l\u1eddi khuy\u00ean ho\u1eb7c h\u01b0\u1edbng d\u1eabn c\u1ee7a gia \u0111inh, b\u1ea1n b\u00e8 v\u00e0 c\u00e1c chuy\u00ean gia: Ng\u00e0y nay, nguy\u00ean t\u1eafc v\u1eabn v\u1eady, ch\u1ec9 c\u00f3 con \u0111\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i."},"content":{"rendered":"<p>Facebook, Google Plus, Twitter v.v. l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 s\u1ef1 b\u1eb7t \u0111\u1ea7u ch\u1ec9 b\u1eb1ng m\u1ed9t v\u00e0i &#8220;Like&#8221; hay s\u1ef1 \u0111\u00e1nh g\u00eda, quan t\u00e2m c\u1ee7a c\u1ee7a v\u00e0i ng\u01b0\u1eddi \u0111\u1ecdc. Khi m\u1ed9t ng\u01b0\u1eddi b\u1ea5m &#8220;Like&#8221; \u1edf trang Facebook c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a h\u1ecd s\u1ebd nh\u00ecn th\u1ea5y v\u00e0 c\u00f3 th\u1ec3 c\u0169ng b\u1ea5m &#8220;Like&#8221; khi h\u1ecd nh\u1eadn th\u1ea5y s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi b\u1ea1n h\u1ecd \u0111\u1ebfn doanh nghi\u1ec7p. Qua nh\u1eefng &#8220;Like&#8221; hay nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m n\u00e0y, s\u1ed1 l\u01b0\u1ee3ng Like c\u00f3 th\u1ec3 t\u0103ng l\u1ea5n theo c\u1ea5p s\u1ed1 nh\u00e2n, \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c t\u0103ng theo. C\u00f4ng ty, Doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee7a c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n khi c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. C\u01a1 h\u1ed9i c\u0169ng nh\u01b0 s\u1eafc xu\u1ea5t b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c t\u0103ng theo.<\/p>\n<p>Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 1 t\u1ef7 th\u00e0nh vi\u00ean, ri\u00eang t\u1ea1i \u0110\u1ee9c th\u00ec Facebook c\u0169ng c\u00f3 h\u01a1n 27 tri\u1ec7u ng\u01b0\u1eddi tham gia. Ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi tham gia l\u00e0 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i (trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 14-35) v\u00e0 hi\u1ec3u bi\u1ebft c\u00f4ng ngh\u1ec7. \u0110\u00e2y l\u00e0 m\u1ea3nh \u0111\u1ea5t qu\u1ea3ng c\u00e1o m\u00e0u m\u1ee1 cho doanh nghi\u1ec7p kinh doanh \u0103n u\u1ed1ng, gi\u1ea3i tr\u00ed, ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p. Qu\u1ea3ng c\u00e1o tr\u00ean Facebook ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1edbi h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0H\u01a1n 60% c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn t\u1ea1i \u0110\u1ee9c\u00a0trong \u0111\u00f3 c\u00f3 c\u00e1c t\u00ean tu\u1ed5i nh\u01b0 dm, Galeria Kaufhof, C&#038;A, H&#038;M hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 t\u1ef1 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u trong khi c\u00e1c doanh nghi\u1ec7p c\u0169ng b\u1eaft \u0111\u1ea7u coi m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y nh\u01b0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Qu\u1ea3ng c\u00e1o Facebook (facebook advertise) s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng n\u01a1i kh\u00e1c nhau tr\u00ean h\u1ec7 th\u00f4ng Facebook. Qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c trang web b\u00ean ngo\u00e0i c\u1ea3 v\u00e0 tr\u00ean Facebook Fanpages, c\u00e1c \u1ee9ng d\u1ee5ng (apps) v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n (events). \u01afu \u0111i\u1ec3m qu\u1ea3ng c\u00e1o Facebook:<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo \u0110\u1ed9 tu\u1ed5i &#8211; Gi\u1edbi t\u00ednh &#8211; Khu v\u1ef1c \u0111\u1ecba l\u00fd &#8211; S\u1edf th\u00edch &#8211; T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n\u2026<\/li>\n<li>T\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 lan truy\u1ec1n cao: C\u00f3 th\u1ec3 link qu\u1ea3ng c\u00e1o \u0111\u1ebfn 1 post ho\u1eb7c 1 page, 1 website ngay tr\u00ean Facebook -> d\u1ec5 d\u00e0ng chia s\u1ebb, like, comment,\u2026<\/li>\n<li>M\u1eabu qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng: bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh + text -> thu\u1eadn l\u1ee3i trong vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, logo, s\u1ea3n ph\u1ea9m\u2026<\/li>\n<li>Kh\u00f4ng gi\u1edbi h\u1ea1n m\u1eabu qu\u1ea3ng c\u00e1o -> truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p trong 1 chi\u1ebfn d\u1ecbch<\/li>\n<li>Gi\u00e1n ti\u1ebfp t\u0103ng l\u01b0\u1ee3ng Like khi qu\u1ea3ng c\u00e1o b\u00e0i \u0111\u0103ng, Reach, Talking about this (TAT) cho Fanpage.<\/li>\n<li>Ng\u01b0\u1eddi like ho\u00e0n to\u00e0n t\u1ef1 nguy\u1ec7n<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 to\u00e0n quy\u1ec1n ki\u1ec3m soat, kh\u00f4ng ch\u1ebf to\u00e0n b\u1ed9 chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<li>K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh hay chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 \u0111\u1ec3 qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ebf bi\u1ebft \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 ai l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ai l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung chi ph\u00ed ti\u1ebfp th\u00ec v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y.<\/li>\n<\/ul>\n<p>V\u1edbi ch\u00fang t\u00f4i, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 c\u0169ng c\u1ea5p n\u1ed9i dung m\u00e0 l\u00e0 s\u1ef1 truy\u1ec1n t\u1ea3i, th\u1ea3o lu\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>Ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap b\u1ea1n ngo\u00e0i vi\u1ec7c s\u1ee7 d\u1ee5ng nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7n \u0111\u1ea1i th\u00f4ng qua c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i. Cho d\u00f9 v\u1edbi ch\u1ec9 l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch hay ch\u1ec9 h\u01b0\u1edbng d\u1eabn, t\u01b0 v\u1ea5n b\u1ea1n hay gi\u00fap b\u1ea1n to\u00e0n b\u1ed9 c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb qua m\u1ea1ng truy\u1ec1n th\u00f4ng &#8211; ch\u00fang ta c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f9ng hi\u1ec3u v\u00e0 c\u00f9ng ho\u1ea1t \u0111\u1ed9ng, tham gia, t\u1ef1 m\u00ecnh tr\u1edf th\u00e0nh n\u1ed9i dung c\u1ee7a cu\u1ed9c tr\u00f2 chuy\u1ec7n s\u1ed1ng \u0111\u1ed9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u1ed9ng \u0111\u1ed3ng &#8211; lu\u00f4n b\u1ec1n v\u1eefng, lu\u00f4n hi\u1ec7u qu\u1ea3 v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook, Google Plus, Twitter v.v. l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng<\/p>\n<a href=\"https:\/\/www.gruenert-it-web.de\/vi\/socialmediamarketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/posts\/92"}],"collection":[{"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":11,"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":389,"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/posts\/92\/revisions\/389"}],"wp:attachment":[{"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gruenert-it-web.de\/vi\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}